ANGIE BRADSHAW • FOUNDER + FRACTIONAL CMO
Build the marketing engine.
Bring the team with you.
GTM STRATEGY / TEAM LEADERSHIP / DEMAND GEN / BRAND / AI-ENABLED MARKETING
Fractional CMO leadership for B2B SaaS and growth-stage companies ready to turn fragmented marketing into focused, measurable growth.
I bring people, strategy and technology together to build modern marketing organizations—creating clarity, strengthening the foundation and getting teams moving toward the same outcome.
SOUND FAMILIAR?
You probably don’t need more marketing activity.
You need clarity on what is actually going to move the business.
Maybe there’s plenty happening—but it doesn’t quite add up to a strategy.
Sales and Marketing are working hard, but not always together. Your brand hasn’t kept pace with the product. The infrastructure underneath your campaigns needs work. Or everyone agrees AI matters, but no one has figured out where it can actually create value.
That’s the kind of problem I like to solve.
I step into growing companies to figure out what matters, build what’s missing and get the right people moving in the same direction.
Sometimes that means setting the strategy. Sometimes it means rebuilding the engine. And sometimes it means rolling up my sleeves and helping the team get it done.
WHY ONE TEAM
Collaboration isn't about consensus. It's about alignment.
I named my company One Team because it’s how I believe growth actually happens.
Marketing can’t do it alone. Neither can Sales. Product. Or technology.
The best work happens when smart people with different perspectives are aligned around a shared outcome, and have the clarity, accountability and tools to make it happen.
We don’t all have to agree on everything.
But we do need to agree on where we’re going, what success looks like and how we’re going to get there.
Then we get moving.
THE ONE TEAM APPROACH
From complexity to clarity. And clarity to growth.
01 ALIGN → 02 BUILD → 03 ACTIVATE → 04 AMPLIFY
HOW I HELP YOUR TEAM
Senior marketing leadership without the full-time CMO.
Growing companies don’t always need a bigger marketing department. They need the right leadership, priorities and capabilities for the stage they’re in.
That’s where I come in.
01. Set the Direction
GTM Strategy
Positioning & Messaging
Brand Strategy
Demand Generation
Growth Priorities
Measurement
02. Build the Organization
Team Leadership
Hiring & Development
Marketing Operations
Cross-Functional Alignment
Agency & Partner Leadership
03. Build the Growth Engine
Integrated Campaigns
Sales Enablement
Target-Account GTM
Customer Proof
Digital Acquisition
RevOps
I lead strategically. I get hands-on when it matters. And I build with the team, not around them.
04. Create More Leverage
AI-Enabled Workflows
Automation
Personalization
Account Intelligence
Martech Optimization
SELECTED IMPACT
Good strategy should show up in the results.
Awards & Recognition
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Platinum Team Achievement issued by MarCom - 2022: Implementing an outstanding marketing strategy & collaboration model
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Building Best-In Class Marketing Organizations issued by Momentum ITSMA - 2023
Global Marketing Platinum Team Achievement issued by MarCom - 2023
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Recognized by B2B Marketing for producing the "Most Commercially Successful Campaign" - 2023
Got a marketing problem worth solving?
If you have a strong product and a real growth opportunity, but your marketing organization hasn’t quite caught up yet we should probably talk.
Let’s figure out what matters, build what’s missing and get the right people moving.
Let's build what's next.
