Led the full brand evolution of SRA Watchtower to Lumio Solutions, uniting two companies and product suites into one cohesive identity. This included brand strategy, visual identity, website launch, legal/IT transitions, and go-to-market communications. The rebrand introduced Lumio 2.0, a holistic risk and business intelligence platform, positioning the company as a strategic partner for community financial institutions. The launch strengthened market presence, energized internal teams, and created a clear, scalable foundation for future growth.
