Reimagining a Brand

SRA Watchtower → Lumio

The challenge
Transform an established brand into something that better reflected where the company and its product were headed.

What I led
Brand strategy • Positioning & messaging • Product alignment • Visual identity • Website • Multichannel launch

The work
Led the transformation from SRA Watchtower to Lumio, bringing Brand, Product and leadership together around a unified platform story. The work included a refreshed identity, new positioning, website and coordinated market launch.