BUILDING THE MARKETING ENGINE

Lumio

The challenge
Step into a marketing leadership transition and build a more focused, commercially aligned GTM function.

What I led
GTM Strategy • Demand Generation • Sales Enablement • RevOps • Team Leadership • AI-enabled workflows

The work
Rebuilt the marketing foundation across demand generation, sales enablement, brand, digital and RevOps while leading a lean team and strengthening alignment between Marketing, Sales and leadership.