TURNING SILOS INTO GLOBAL GROWTH

S&P Global Market Intelligence

The challenge
Move from siloed marketing efforts to integrated global campaigns capable of building the brand and driving measurable commercial impact.

What I led
Integrated Campaign Strategy • Brand • Demand Generation • Cross-functional Leadership • Agency Management • Measurement

The work
Led cross-functional teams across Marketing, Brand, Creative, Product, Sales and agency partners to develop and launch integrated global campaigns, creating a more connected approach to brand and demand generation.

$4.5M Revenue Influenced | 23K+ MQLs | 43% Campaign ROI | +17% Marketing Pipeline Contribution